The National Cycling Show

The National Cycling Show: Where Passion Meets Pedals

The National Cycling Show offers an immersive retail experience, allowing consumers to explore, try, and buy everything from bikes to accessories. With a mission to normalise cycling and attract diverse audiences, the show demonstrates that there’s a bike for everyone—whether you're a road cyclist, gravel rider, mountain biker, or commuter.

Designed to inspire, educate, and motivate, the event caters to all skill levels and disciplines, encouraging outdoor enthusiasts to embrace cycling as a rewarding lifestyle choice. Its unique geographical reach ensures accessibility for cycling enthusiasts across the UK, making it easier than ever to achieve cycling goals.

“We make cycling accessible for the whole of the UK—uniting the industry and fueling the nation’s passion for cycling.”