Fabric Display Stand Buyer’s Guide

Exhibition stand designs are constantly evolving, so what was once a must-have product may now be a thing of the past.

The reason for this is because trade show attendees are becoming increasingly difficult to engage using conventional displays alone, as these have become commonplace across the country.

However, there is a new range of display stands on the market looking to shake up the exhibiting status quo - enter fabric display stands.

This guide will provide a thorough insight into these innovative structures, and detail the displays available so you know exactly what to look for when choosing your display.

What is a fabric display stand?

Fabric display stands are an exhibition stand that can be used for promotional purposes in a wide range of spaces. They consist of a printed fabric graphic which slides over a lightweight aluminium frame.

These displays offer a unique twist on conventional exhibition stands, and are ideal for grabbing the attention of attendees. This means they are extremely effective at  trade shows and exhibitions, as well as in a range of indoor promotional spaces such as shopping centres, hotel lobbies and networking events.

What other names are there for fabric display stands?

• Fabric Exhibition Structures

• Fabric Displays

• Fabric Exhibition Stands

• Printed Fabric Displays

• Fabric Hop-Up Stands

Why use fabric display stands?

Fabric displays offer a number of potential benefits over traditional trade show displays, and have been constructed to make your exhibiting life as convenient and rewarding as possible.

High impact

Despite being relatively small and lightweight to carry around, fabric display stands, once assembled, are a visually striking display due to their impressive stature, unique shape and highly vibrant printed graphics.

This is essential for the modern day exhibitor as capturing visitors' attention becomes ever more difficult.

Quick & Easy Assembly

Fabric displays are arguably more straightforward to assemble than traditional pop-up stands. This is because the frame is number co-ordinated, with each aluminium pole slotting into the corresponding number on the next pole. To complete assembly, the 'sock-like' fabric graphic is pulled over the frame and this is then zipped up to ensure tension is maintained.

Assembling a fabric stand takes only a matter of minutes, without the need for any tools, so you won't have to waste valuable time aligning clip-on graphics to your stand.

Long-lasting

Trade show display systems are often susceptible to wear and tear after heavy usage. This normally affects the graphics but can also depreciate low-cost hardware.

Whilst the graphics on fabric displays can be damaged if not handled correctly, in general a fabric stand is a solid investment as the aluminium frame is sturdily built and should last for a number of years. What's more, the graphics are printed onto high-quality tension stretch material using the latest dye-sublimation printing process, so these displays will retain their visual appeal for years to come. Rather than buying a new stand every few years you can simply replace the graphics meaning your expense is far lower.

Versatility

With the exception of fabric hanging structures, fabric display stands are extremely versatile to a number of display environments. This is because they are highly portable due to their lightweight frames and rapid build and break down times.

Fabric display stands are ideal for a business person that wants to arrive in a new location and have an eye-catching display ready in a matter of minutes.

So where can a fabric display stands be used? Here are some popular uses, although there’s always room for creativity!

• Networking events

• Trade shows

• Reception areas

• Shopping centres

• Shop windows

• Hotel lobbies

• Exhibitions

• Conferences

Eco-Friendly

The materials used to make fabric displays are also eco-friendlier than standard pop-ups, as the frame and graphics are 100% recyclable.

Furthermore, the fabric graphic 'sock' is machine washable at 30 degrees, so you won't need to replace your graphics if you have any mishaps.

Buying eco-friendly products may not be on the top of your agenda, but taking into account that sourcing eco-friendly products increases brand trust for 9 in 10 consumers, this only stands to increase your value proposition.

Lots of choice

There is a wide range of fabric displays available to suit different needs and budgets. So if you require a fabric banner stand for your store, or a hanging structure to crown your exhibition stand, you're bound to find what you need with fabric displays.

With all this choice available, choosing which fabric stand suits your needs is the hardest part. Luckily for you, we have covered this in the section below to help you reach a conclusion.

Customisable

If you require a display that is even more bespoke, there is also the option of custom made fabric displays, allowing you to create whatever size and shape of stand you require.

As these are made to order, make sure you don't leave your preparation until the last minute, or you may not get your stand in time for your event.

Types of fabric display stand

Designing a fabric display stand

You should think carefully about how to design a fabric display stand as most offer double-sided print as standard. Therefore, it is important to remember to include graphics on the back of your display in order to make the most of this feature.

With hanging structures, the print will be 360 deg so again this needs to be taken into consideration when designing your graphics. The inside of the display will not have print, and will be the same colour as the main fabric.

For more information on how to arrange your logo and branding on an Evolve stand please contact one of our expert designers.

Looking after your fabric display

Despite being incredibly resilient to wear and tear, the printed fabric graphic sock can be damaged if not handled correctly. The fabric graphic is stretchy in nature, but if too much tension is placed on the material, the seams will begin to tear. In order to avoid this, ensure the stitching aligns with the frame, and is not pulled round on one side.

Traditionally, if a display obtained a dirty mark it would be rendered useless, however, the difference with fabric displays is that they can be washed as many times as you wish. Even if your graphics aren't visibly dirty, it's good practice to wash them every now and then to ensure they maintain their vibrancy.

The frame used to construct fabric displays is made from lightweight 32mm aluminium poles and as such, care should be taken when packing away and transporting as they can be bent if placed under excessive force.

To find out more about fabric display stands or to discuss any other display equipment, please view our website or contact us today!