Literature Stands Buyers's Guide

Literature stands, also known as brochure holders, leaflet racks, or brochure stands, are indispensable tools for businesses and organisations looking to display printed materials. This guide will help you understand what literature stands are, their benefits, the different types available, and how to choose the best option for your needs.

What is a Literature Stand?

A literature stand is a display unit specifically designed to hold and showcase printed materials like brochures, leaflets, and catalogues. These stands come in various shapes and sizes, allowing for a flexible presentation of your literature in different environments, from office spaces to trade shows.

Literature stands help keep your promotional materials organised and accessible, making them an effective marketing tool.

Why Use a Literature Stand?

There are several compelling reasons to use a literature stand:

• Professional Presentation: A literature stand ensures that your printed materials are displayed in a professional and organised manner. This can help enhance the image of your business and make your marketing materials more appealing to potential customers.

• Accessibility: By using a literature stand, you make it easy for customers and visitors to access your brochures, leaflets, or catalogues. This can increase the likelihood that they will pick up and read your materials, helping to spread your message more effectively.

• Space-Saving: Literature stands can help you save space by neatly organising your materials in one place. This is particularly beneficial in busy environments such as reception areas or exhibitions, where space may be limited.

• Portability: Display literature at events such as trade shows and other events thanks to the simple pop up and down mechanism on some of these stands. These stands easily fold down into a carry case so you can present in an array of locations.

What Size Should the Brochure Rack Be?

When choosing a brochure rack, one of the most important considerations is size. The size of the rack should be determined by the type and amount of literature you plan to display. Here are some tips on selecting the right size:

• Consider the Literature Format: If your brochures are A4-sized, ensure the rack accommodates this size without causing the materials to bend or fold. For smaller leaflets, such as A5 or DL, a rack with appropriately sized pockets is essential. Most of our literature racks are available in a huge array of poster sizes from  DL 1/3 A4  to A3.

• Volume of Literature: If you have a large number of brochures to display or different sizes of literature, opt for a rack with multiple tiers or compartments. This allows you to organise different types of literature within the same stand, making it easier for customers to find what they are looking for.

• Space Availability: Measure the area where the rack will be placed. For smaller spaces, consider a wall-mounted or desktop stand that takes up less room. In larger areas or temporary spaces such as trade show stands, a freestanding brochure rack might be more suitable.

Types of Literature Stand

There are various types of literature stands available, each suited to different environments and purposes. Understanding the different types can help you choose the best one for your needs.

What Are Brochure Holders Made Of?

Brochure holders are typically made from two primary materials: acrylic and metal. Each material offers unique benefits, depending on the intended use and aesthetic preferences.

Acrylic Brochure Holders:
Acrylic is a popular choice for brochure holders due to its clarity and modern appearance. Acrylic holders are lightweight and versatile, making them suitable for a wide range of environments, from corporate offices to retail spaces. The transparency of acrylic allows the full design of the brochure or leaflet to be visible, enhancing its visual impact. Additionally, acrylic is easy to clean and maintain, ensuring that your display always looks professional.

Metal Brochure Holders:
Metal brochure holders are known for their durability and stability. They are often used in high-traffic areas where the stand needs to withstand regular use and potential impacts.

They are ideal for use in environments where sturdiness is a priority. Many metal holders easily fold down for portability.

Can Brochure Racks Be Used for Trade Shows?

Yes, many types of brochure racks, especially portable ones, are specifically designed for use at exhibitions. Portable literature stands are lightweight, easy to transport in a handy carry case and can be quickly assembled and disassembled, making them ideal for events where setup time is limited.

These are perfect for showcasing your materials in a professional manner, ensuring that your brochures and leaflets are accessible to visitors throughout the event.