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Outdoor advertising, when done correctly, is a fantastic way to increase footfall into your establishment or to attract attention at an outdoor event such as an alfresco trade show, summer fair, country show or festival.
But what types of display are available and what should you look for in an outdoor stand? This handy buyer's guide breaks down the difficult industry terminology to help you decide which stand is best for you.
What is an outdoor stand?
An outdoor display stand is a printed promotional display designed for use outside. An outdoor display usually takes the form of a weatherproof print material which stands alone or comes with a frame to hold it in place.
Outdoor displays are often seen outside shop premises, at outdoor events or as more permanent displays by the roadside.
What other names are there for an outdoor stand?
Outdoor exhibition stand
External display stands
Outdoor display equipment
Outdoor display boards
Alfresco display stands
Popular Outdoor Display Categories
What to look for in an outdoor stand?
Clear branding
As outdoor displays will be outside in bad weather, you may want to have a fairly minimalist design consisting of your logo and some company branding rather than a large amount of small text which may be difficult to read in windy and rainy conditions.
Heavy base/fixing
Indoor stands will easily blow over outside as the base is designed for easy portability.
An outdoor stand should have a water or sand-fillable base or a fixing that can be attached to a solid object. These requirements will give the stand extra strength in windy conditions.
Suitability for location
Most outdoor advertising solutions should be wind-tested in accordance with the Beaufort scale. If you are in a particularly windy area, be careful to check your display’s rating against the wind speed in your area.
Most flags and lamp post banners will not be designed for extremely windy conditions so make sure you take them down in high winds as they could become dangerous for your staff and other pedestrians.
Types of outdoor stand
Flags
Flags are an eye-catching addition to any establishment that wants to heighten their visibility outdoors.
Fabric flags come with a number of different base types including water or sand-fillable options for extra strength outdoors.
Key Benefits
Available in extra-large sizes for maximum exposure
Weather-resistant
Mobile options available
Lamp Post Banners
Lamp post banners can also be used to help your business stand out, as their large size can attract attention from afar or alert passing drivers to your presence.
The double-sided PVC graphics for lamp post banners are strong and durable and look great attached to a variety of pole dimensions.
Key Benefits
PVC is durable and weather-resistant
An eye-catching piece of roadside advertising
Can be wall-mounted on bracket
Advertising Banners
These advertising banners can be customised in their shape and size to represent your service or product. They can be fixed to railings, barriers or can be supplied with a metal frame for a freestanding display.
Available in fabric or PVC and up to 50 metres wide, these banners are wind and water-proof and are suitable for events or as a permanent outdoor display.
Key Benefits
Huge range of sizes available: up to 49 metres wide and 2.45 metres high
Choose the print media that best suits your needs
Cost-effective
Outdoor Banner Stands
Outdoor banner stands consist of a water or sand-fillable base onto which a weatherproof graphic is attached. The graphic can be removed and changed for different events.
These have the benefit of being suited for indoor use as well, so could be best for you if you exhibit at both indoor and outdoor marketing events.
Key Benefits
Heavy base designed for stability in windy conditions
Portable for use at a number of outdoor events
Can replace graphics to change marketing message
Pavement Signs
A pavement sign is best for a permanent display outside an establishment.
They come in a variety of styles, with many able to house changeable posters for different marketing messages.
Key Benefits
Great way to bring customers indoors
Chalkboard/poster options available to change advertising message
Double sided for maximum impact
Custom Gazebos
Custom marquees and gazebos are a useful temporary structure for outdoor events such as weddings, parties, trade shows, charity fundraisers, sporting events and much more.
They can also be customised with your own branding or message for a particular event.
Key Benefits
Perfect promotional stand for Spring/Summer use
Pop up frame can be assembled by end-user
Ideal for festivals and other outdoor events
Which supplier should I choose for my Outdoor Display?
Display Wizard are one of the UK’s leading suppliers of Outdoor Displays for businesses and organisations around the country, in Europe and further afield.
Talented, In-house Design Team
We can help you create the best possible Outdoor Display and bring your vision to life.
Top-quality print facilities
This mean your graphics will stand the test of time and maintain quality.
Super fast UK mainland delivery
Order any Outdoor Display or and get super-fast UK mainland delivery!
To find out more about Outdoor Displays or to discuss any other display equipment, please view our website or contact us today!
posted in Buyer's Guides
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