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The festive season is upon us, and for retailers, it’s undoubtedly ‘the most wonderful time of the year’. With 72% of retailers citing Christmas as their biggest sales period, it is the perfect opportunity to attract customers, boost sales, and create a magical shopping experience using eye-catching display stands.
Whether it’s promoting festive offers or adding a touch of seasonal cheer, these displays can help your business shine during the holiday period. Here are 7 display stands to transform your retail store this Christmas:
1. Draw Attention with Roller Banners
Roller banners are a retail staple for good reason. They are lightweight, portable, and incredibly versatile—perfect for the busy Christmas season. With vibrant, custom-printed designs, roller banners can bring your festive promotions to life.
How to Use Roller Banners at Christmas:
Highlight Special Offers: Position a roller banner at the entrance of your store to showcase Christmas discounts, such as "3 for 2 on Stocking Fillers" or "Exclusive Festive Gift Sets."
Promote Events: Planning a Christmas retail activity such as gift-wrapping workshops or a visit from Santa? Use a roller banner to let customers know when and where it’s happening.
2. Add Sparkle with LED Lightboxes
Nothing catches the eye quite like using a glowing LED lightbox to promote a festive offer. These illuminated displays add a cosy, festive feel to your retail space.
How to Use LED Lightboxes at Christmas:
Showcase Premium Products: Highlight your most popular or high-value Christmas items, such as gift hampers or jewellery.
Feature Festive Imagery: Use backlit poster frames to display festive visuals, like a snow-covered village or a twinkling Christmas tree, to create an inviting atmosphere.
3. Catch the Eye with Promotional Flags
Promotional flags are weather-resistant and perfect for the unpredictable British winter, making them an excellent choice for outdoor advertising all year round
How to Use Promotional Flags at Christmas:
Draw Foot Traffic: Place flags outside your shopfront to advertise "Festive Deals" or "Christmas Gifts Galore."
Create a Festive Entrance: Line the path to your shop with flags featuring Christmas motifs like baubles, reindeer, or candy canes.
4. Keep Things Orderly with Queue Barriers
The Christmas rush inevitably means longer queues, but that doesn’t have to be a bad thing. Queue barriers are essential for maintaining order, but they can also enhance the shopping experience when used creatively.
How to Use Queue Barriers at Christmas:
· Keep Traffic Flowing: Use barriers to guide customers through busy areas or section off parts of your store, ensuring everyone has a smooth festive shopping experience.
Showcase Offers: Attach festive signage to the barriers or decorate the barriers with tinsel or fairy lights to keep the Christmas spirit alive .
A well-organised queue, dressed up with seasonal touches, keeps your store looking professional and festive at the same time.
5. Enhance Promotions with Poster Frames
Poster frames offer a sleek and stylish way to display festive messages and visuals throughout your store. They are also very easy to update, making them ideal for keeping your messages fresh throughout the holiday season.
How to Use Poster Frames:
Advertise Festive Events: Use poster frames to announce Christmas activities like "Late-Night Shopping" or "Christmas Eve Discounts."
Highlight Practical Information: Let customers know about extended opening hours or delivery cut-off dates with clear, professional signage.
6. Go Big with Advertising Banners
For large-scale promotions, PVC banners or printed bollard wraps are the perfect choice. Their size and durability make them an excellent option for both indoor and outdoor use, ensuring your Christmas messages are impossible to miss.
How to Use Banners:
Outdoor Advertising: Hang a PVC banner above your shopfront or along nearby railings to advertise festive deals or events.
Seasonal Sales: Bollard wraps can give your retail space more visibility at Christmas outside your premises.
7. Engage Customers with Branded Counters
These versatile branded counters can be used for a variety of purposes, from product demonstrations to interactive promotions, all while showcasing your brand prominently. With customisable designs, branded counters can blend seamlessly into your store’s Christmas theme while serving as a functional and promotional focal point.
How to Use Branded Counters:
Product Demonstrations: Use a counter to showcase your best-selling Christmas products or provide live demonstrations of seasonal items, such as gadgets or beauty products.
Customer Interaction: Place a counter at the entrance to hand out festive flyers, free samples, or vouchers, making customers feel valued and engaged.
Let Display Wizard Help you Dazzle this Christmas with a Retail Display Stand
Christmas is a time for joy, celebration, and giving—and your retail store should reflect that. With the right display solutions, you’ll not only spread holiday cheer but also help drive more sales in your retail premises.
Browse retail displays or contact Display Wizard today to start planning your Christmas marketing and make your store the go-to destination for festive shopping this year.
posted in Marketing Advice
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