The Ultimate Last-Minute Trade Show Checklist

Feeling prepared for your upcoming trade show? With so much pressure on every little detail of your stand, forgetting just one little thing can derail your plans!

To help you remember all the things you’ll need, we’ve come up with this comprehensive last-minute exhibition checklist.

Promotion

·           Used the event hashtag on social media to promote yourself

·           Filled out your online/trade show guide exhibitor profile

·           Supplied giveaways/branded promotional items for your stand

·           Briefed your staff with a pitch for the show

·           Produced Marketing literature (lots of!)

·           Branded clothing for your team

·           Sent an email to your contact list letting them know you'll be at the show

·           Created an exclusive stand offer

Miscellaneous

·           Notepad

·           Pens

·           Highlighters

·           Tape

·           First Aid Box

·           Paracetamol

·           Scissors

·           Screwdriver

·           Stapler & Staples

Exhibition Stand & Extras

Shell Scheme?

·           Sent in name panel info

·           Supplied cleaning equipment (mini vacuum, cleaning spray etc.)

·           Ordered printed graphics to dress the stand

·           Ordered your display stand/s

·           Pre-assembled your display stand/s

·           Supplied AV equipment + media to play (test playback first)

·           Ordered internet for your stand

Space-Only Stand?

·           Discussed handover details with your contractor (when stand will be finished etc.)

·           Ordered stand electrics (if contractor not doing so)

·           Filled out risk assessment (if contractor not doing so)

·           Supplied AV equipment (if required) + media to play (test playback first)

·           Ordered internet for your stand

·           Supplied cleaning equipment (mini vacuum, cleaning spray etc.)

Logisitics

·           Arranged travel for you and your team including parking

·           Arranged insurance (are your workforce covered for trade events?)

·           Booked accommodation for you and your team

·           Supplied snacks & refreshments for your team

Lead Capture

·           Packed plenty of business cards

·           Supplied lead capture tool (business card scanner, enquiry form etc.)

·           Supplied tablets or laptops